2/3 say the environment matters (is that enough?)

– 2 in 3 global respondents say environmental issues are significantly important to them personally.
– 84% of global consumers consider sustainability important when choosing a brand.

Boards need to know how their employees, customers and suppliers think about ESG when they strategize. Here’s a note from Andreas Posavac, the Executive Director for IHS Markit’s ESG Advisory Practice:

Interesting IBM study on the big shift and focus on sustainability, environmental and social issues, with +14.000 participants sharing their concerns and focus areas in 2021:

– 2 in 3 global respondents say environmental issues are significantly important to them personally. Securing fresh water supplies ranked highest on their list of concerns, followed by reducing pollution

– 84% of global consumers consider sustainability important when choosing a brand. 55% said it’s very or extremely important—which is an increase of 22% over 2019

– 57% of global consumers were willing to pay more for recycled products and the use of recycled materials in packaging and/or product manufacturing

– 76% of this group say sustainability is significantly important to them when choosing a brand, 72% are willing to pay extra for environmentally responsible brands, and 80% are willing to change their purchasing behavior to help reduce negative impact on the environment

– 59% of personal investors expect to buy or sell holdings in the next 12 months based on environmental sustainability factors

– Compensation isn’t everything. 69% of the full potential workforce—which includes people who are employed full- or part-time, unemployed and seeking employment, or full-time students or
apprentices—say they’re more likely to accept a job with an organization they consider to be environmentally sustainable